By Julie E 
Photo Credit ( Freepik )
Although social media has always been seen as the domain of younger people, this is beginning to change. An unexpected influx of older people is now using TikTok, a site for short-form videos that was formerly dominated by Gen Z and Millennials. Social media isn’t just for the young; it’s also for the young at heart, as evidenced by the rise of “Boomer TikTokers,” or grandparents, on the platform.
In a field where they were formerly viewed as outsiders, older content makers are making their mark in a variety of fields, from humour and life advice to dancing and cookery. But what makes grandparents so popular on TikTok, and why are they joining? Let’s explore this expanding pattern.
Grandparents’ Ascent on TikTok
Teenagers were the main users of TikTok when it initially became famous, lip-syncing, dancing, and participating in viral challenges. But as the platform developed, it became a place for all types of information, regardless of age.
For several reasons, boomers started to show up on TikTok:
Curiosity: A lot of grandparents signed up for TikTok just to keep tabs on their kids’ activities.
Influence of the Pandemic: People of all ages were inspired to experiment with digital entertainment by the COVID-19 lockdowns.
Closing the Generation Gap: Social internet keeps elderly people in touch with their younger relatives.
A Platform for Expression: TikTok gives boomers an entertaining and engaging method to contribute their knowledge, humour, and skills.
What Sort of Material Are Boomers Producing?
Many seniors are succeeding on TikTok with their distinct content styles, defying the assumption that they are “out of touch” with contemporary trends. Among elder TikTokers, some of the most popular topics are:
Challenges and Dancing
Who says being youthful is a prerequisite for making an impression? The fact that so many grandparents are participating in dancing competitions shows that vitality and rhythm do not diminish with age. These movies frequently become viral because they are entertaining and surprising, whether they feature traditional ballroom dances or modern TikTok dances.
Recipes and cooking
You can now swipe to access Grandma’s trade secrets! Many baby boomers share their culinary skills, testing out new recipes and bringing back classic dishes. These cookery videos are a source of advice and nostalgia for foodies of all ages.
Laughter and Narration
Many older TikTokers have a fantastic sense of humour and frequently share amusing life stories or parody generational divides. Both young and old audiences like their humorous interpretations of contemporary culture.
Wisdom and Life Guidance
Grandparents on TikTok are a wealth of life teachings based on their decades of experience. In a digital world where younger voices predominate, they provide a refreshing viewpoint by sharing everything from financial guidance to romance counsel.
Beauty and Fashion
Boomers are dispelling myths by demonstrating that fashion is ageless. Many older influencers encourage individuals to embrace confidence at any age by sharing skincare, beauty, and fashion suggestions.
Why Do Boomers Have Such a High TikTok Following?
Boomer TikTokers are flourishing on the platform, not simply joining it. The following explains why they have gained popularity:
1. Genuineness
While many younger influencers curate their content with care, boomers offer a refreshing amount of genuineness. Their true personalities come through, and they don’t take themselves too seriously.
2. The Nostalgia Aspect
Grandparents evoke nostalgia for bygone eras, and both younger and older viewers frequently find resonance in their content. Nostalgia is a major factor in their appeal, whether they are resurrecting old patterns or relaying memories from the past.
3. Dispelling Preconceptions
TikTok seniors are demonstrating that age is but a number. They defy the antiquated notion that social networking is only for young people since they are vibrant, fashionable, funny, and engaged.
4. Appeal to All Generations
Boomers draw a wide range of people. While younger users value their insight, humour, and distinct viewpoints, older viewers may relate to them. A lot of people even leave comments on videos that read, “I wish this was my grandparent!”
Concluding Remarks: Boomer TikTok’s Future
One indication that social media is changing is the increase in grandparents on TikTok. Boomers are changing our perception of ageing and intergenerational relationships as more of them adopt digital platforms.
These TikTok-savvy seniors are demonstrating that enjoyment, creativity, and influence never go out of style. They are by no means “too old” for social media. They show us that it’s never too late to embrace the digital world and attempt something new, whether they’re dancing, cooking, or just sharing their life tales.
Check out Boomer TikTok if you haven’t already; you might discover your next favourite influencer there!