By Julie E 
Photo Credit ( Freepik )
With the use of analytical data from recent Ipsos research, we dispel several persistent misunderstandings about Baby Boomers through a global lens in this contemporary analysis.
Myth: Boomers think that younger people, such as Millennials and Gen Z, merely need to put in more effort and get up on their own.
Reality: Things aren’t as clear-cut as people think. According to the Ipsos Equalities Index, almost half (48%) of Boomers in 32 nations do think that hard work is more important for success than outside influences. Nonetheless, as comparison to previous generations, this perspective is only marginally higher: Similar opinions are held by 40% of Gen Z, 41% of Millennials, and 44% of Gen Xers. On the other hand, 27% of Baby Boomers agree that systemic elements contribute more to success, which is in line with the opinions of younger generations.
Myth: When it comes to contemporary issues of gender equality, boomers are out of touch.
Reality: With many of them taking part in the women’s liberation movements of the 1960s and 1970s, boomers paved the way for future generations to struggle for gender equality. According to Ipsos statistics, a similar proportion of Boomers worldwide concur that women continue to be treated unfairly compared to males, which is consistent with the opinions of younger generations.
Myth: People who are negative about the status of the world are not limited to baby boomers.
Reality: In light of the intricate global issues of today, pessimism affects people of all ages. But compared to Millennials and Gen Z, Boomers (65%) and Gen Xers are more inclined to believe that their nation is headed in the wrong direction. That sentiment isn’t unique to Boomers, either; many individuals across all generations share it.
Myth: Having ridden the wave of home market success, boomers are well-off.
Reality: There are many nuances to reality. Even if the economy was in their favor for some Boomers, many of them are now on fixed incomes. Only 11% of Boomers in 29 nations feel financially satisfied, according to the Ipsos Global Inflation Monitor. This percentage is comparable to that of Millennials (11%) and Gen Xers (8%).
Myth: Baby boomers have no connection to technology at all.
Realism: Although Boomers have gradually become used to new technology, such as smartphones replacing typewriters, artificial intelligence (AI) is a different story. Compared to 62% of Gen Zers, only 43% of Boomers, according to Ipsos data, think AI has more advantages than disadvantages. Similarly, lagging much behind younger generations in terms of excitement, only 38% of Boomers are enthusiastic about AI.